DEENA Becomes the Exclusive Cross-Border Distributor of German Professional Oral Care Brand PERLWEISS in China

Jointly Exploring New Opportunities in the Mid- to High-End Functional Oral Care Market
 

January 2026 — DEENA officially announced that it has entered into an exclusive cross-border distribution agreement with PERLWEISS, a renowned German professional teeth whitening brand. Under this agreement, DEENA will take full responsibility for PERLWEISS’s market expansion, channel partnerships, and supply chain management across China’s cross-border e-commerce channels.

This strategic partnership combines PERLWEISS’s strong expertise in teeth whitening research and development with DEENA’s extensive experience in cross-border imported brand operations and Chinese channel development. Together, the two parties aim to introduce highly effective and differentiated oral care solutions to the Chinese market.

Founded in Germany with over 40 years of brand heritage, PERLWEISS is one of Europe’s most influential professional teeth whitening toothpaste brands. Known for its proprietary whitening formulation system and distinctive upside-down packaging design, PERLWEISS has long focused on teeth whitening, stain removal, and specialized oral care, offering products ranging from daily maintenance to professional-level whitening solutions.

As part of this collaboration, DEENA will prioritize the introduction of PERLWEISS’s three core product lines to the Chinese market:

Classic Pearl Whitening Series

Smoker & Stubborn Stain Removal Series

Professional High-Performance Whitening Series

These offerings are designed to meet Chinese consumers’ growing demand for mid- to high-end oral care products with clear efficacy, trustworthy ingredients, and precise positioning.

A Strong Alliance Building Differentiated Competitive Advantages

1. Complementary Strengths in Technology and Market Expertise
PERLWEISS excels in German R&D and formulation technology, while DEENA has years of deep experience in China’s cross-border and distribution channels. This complementary partnership will help rapidly establish PERLWEISS’s professional brand image and channel credibility in the Chinese market.

2. Mature Cross-Border Channels and Supply Chain Capabilities
DEENA operates a robust supply chain network covering more than 20 countries and regions in the pharmaceutical, health, and personal care sectors. With proven capabilities in B2B wholesale, B2C fulfillment, multi-warehouse coordination, and compliant operations, DEENA provides stable and efficient supply assurance for its partners.

Shared Vision and Future Outlook

PERLWEISS stated:

DEENA’s deep understanding of the Chinese market and its professional operational capabilities in cross-border channels were key reasons for selecting DEENA as our exclusive cross-border distributor in China.”

Currently, both parties have launched joint training and market support systems to ensure high-quality implementation of product knowledge, brand philosophy, and service standards in China.

Looking ahead, DEENA will continue to advance PERLWEISS’s steady expansion across cross-border and key distribution channels, gradually enhancing brand awareness and market penetration.